Digital Marketing Responsible Latin Europe

21 July 2020
Being an ambassador for our products

You play an important role in putting our solutions in the spotlight and revealing the secrets behind modern living. Addressing the key benefits of our solutions to the right stakeholders and conveying their sustainable benefits is vital for ROCKWOOL’s continuous growth. Your contribution will make a great impact – driving product innovations for tomorrow's built environment. Being challenged in your everyday work and having a variety of touchpoints – locally and globally – will make you grow with us.

Reporting to LAT Europe Marketing Director you will be creating new digital strategy in Latin Europe region using your experience, creativity and passion for new initiatives.

Location: Paris

This is the role

Design and implement the digital marketing strategy,  carry out activities for the LAT area (France, Spain, Italy, Croatia, Romania, Bulgaria and Serbia).

Manage the results of digital marketing activities, including the development of local projects

Managing and coaching the Digital Marketing team in order to make the best use of digital tools and data and develop ROCKWOOL's market share, in particular via lead generation (Lead Management), web strategy (Web Strategy) and digital campaigns.

Improve the quality of marketing data to transform it into actionable business information.

Digitize and distribute the communication campaigns defined by the Communication team.

Design the digital strategy and manage its implementation, particularly in the areas of lead generation, web strategy and digital campaigns.

Activities of the department on lead strategy: analyze, qualify leads and improve customer understanding, improve the quality of customer data, develop the skills of sales forces and local stakeholders on Marketo, define action plans to continue sales development.

Activities of the Web strategy department: analyze the customer journey in a segmented way, improve the website structure and design an optimal customer journey, analyze and manage the results.

Activities of the digital campaigns department: define, implement and animate digital campaigns, analyze and manage the results.

This is who you are

Master in Marketing - preferably in digital marketing

Fluent English. Professional French - Spanish is a plus

8 to 10 years of experience in the field of digital marketing in companies or agencies, ideally in an international environment

Solid knowledge and digital culture: digital strategy, digital regulations, digital analysis, web analysis (SEO SEM, google tag manager & analytics, traffic acquisition…), social media analysis, social media intelligence, Marketo certification is a plus…)

Mastery of techniques related to multi-channel digital campaigns, Web strategy and Lead Management

Ability to develop a strategy, to design and implement an action plan, to analyze and manage the results

Strong leadership with the ability to work easily with others in a multicultural, multi-site and matrix environment and to implement change

Managerial and coaching skills, ability to transmit clear and engaging messages to your team and to teams of non-digital experts

Understanding of business issues and ability to forge strong links with sales teams

Proactive, fast learning skill and passionate about digital

#Greater together - Our promise to all our employees

The breadth of our organization offers career opportunities in fascinating areas and rapid development in different areas - from building insulation, wall and facade systems and acoustic ceilings to horticultural substrate solutions. And there are even more innovations to discover - which makes our future very exciting.

As a values-oriented family business with over 80 years of experience, we are building our future on solid foundations - and we intend to continue to develop our people and grow our business. As we see, we are always bigger together. This means that when we collaborate as a team and combine our skills and passion, we continue to create innovations that can enrich modern life and improve people's lives.

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