Content & Campaign Specialist

United States of America
15 January 2020

Our purpose is simple and compelling: To release the natural power of stone to enrich modern living.

ROCKWOOL products save energy and water and reduce CO2 emissions, protect buildings from the spread of fire; reduce waste; improve acoustic comfort, building performance and aesthetics; and enhance Precision Growing, thereby improving the efficiency of fresh food production.

While the stone we use may be millions of years old, what we do with it is cutting-edge. Every day, ROCKWOOL colleagues are developing and applying new technologies to release yet more potential of stone wool to enrich modern life.

Would you also be proud to enrich society like we do? Apply now to join us as we improve modern living conditions for millions of people worldwide.


Rockfon is part of the ROCKWOOL Group and is offering advanced acoustic ceilings and wall solutions to create beautiful, comfortable spaces.

This is the role:

The Content & Campaign Specialist reports directly to the Marketing Communications Manager and will be based out of the Rockfon Head Office located in Chicago, IL. The Content & Campaign Specialist will be responsible for content development and creation in line with the content calendar, Regional/MSA and segment campaign development and deployment, Marketo campaign management .

You will be responsible for:

  • Researching, writing, and editing emails, landing pages, articles, case studies, and other short- and long-form digital content according to established brand guidelines, tone and voice
  • Develop and publish engaging content for our website and social channels
  • Closely follow all industry news and anticipate opportunities to create and share relevant content
  • Execute on Rockfon North America’s digital/content strategy
  • Implement SEO best practices when writing content for our website
  • Assist in coordinating the integration of sponsorships and promotional messaging across all digital platforms
  • Work with business-level subject matter experts (SMEs) to understand our products and to create relevant content for our target audiences along their customer journey
  • Collaborate with Marketing Communications Manager to create new marketing campaigns
  • Execute all aspects of campaigns in Marketo including automated programs, audience segmentation, nurture campaigns, and dynamic content
  • Deploy audience segmented, personalized emails
  • Conduct ongoing A/B testing related to subject lines, email copy, layouts and CTAs that drives conversion improvements

This is what you offer:

  • Minimum 3-5 years of experience in a campaign execution/content development role
  • Bachelor’s Degree in Marketing, or business-related field
  • Candidates must have proven experience in content writing, preferably in a B2B setting
  • Exhibit solid knowledge of email and deliverability best practices, CAN-SPAM/CAS and GDPR
  • Superb written / verbal communication skills
  • Marketo Certified preferred, but not required
  • Leadership through providing vision, strong work ethic, and collaboration
  • Takes ownership of your responsibilities
  • Strong organizational and analytical skills with a keen attention to detail
  • Demonstrates initiative and can work independently while effectively managing multiple priorities/deadlines

This is what we offer:

Join a rapidly growing stable organization that offers a range of career development opportunities with a comprehensive salary and benefits package.


At the ROCKWOOL Group, we are committed to enriching the lives of everyone who comes into contact with our solutions. Our expertise is perfectly suited to tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity and flooding. Our range of products reflects the diversity of the world’s needs, while supporting our stakeholders in reducing their own carbon footprint.

Stone wool is a versatile material and forms the basis of all our businesses. With approx. 10,500 passionate colleagues in 38 countries, we are the world leader in stone wool solutions, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for the process industry and marine & offshore. We encourage you to join our team!


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