Channel Marketing Manager, NA

United States of America
13 August 2020
Being an ambassador for our products

You play an important role in putting our solutions in the spotlight and revealing the secrets behind modern living. Addressing the key benefits of our solutions to the right stakeholders and conveying their sustainable benefits is vital for ROCKWOOL’s continuous growth. Your contribution will make a great impact – driving product innovations for tomorrow's built environment. Being challenged in your everyday work and having a variety of touchpoints – locally and globally – will make you grow with us.


The ROCKWOOL Group’s main business area is building insulation, providing thermal comfort along with fire safety and acoustical comfort for all types of buildings.

This is the Role:

At ROCKWOOL, we manufacture products that tackle many of today's biggest challenges, such as energy consumption, noise pollution, and fire resilience. Our marketing team makes it possible to communicate our value as a building material to architects, developers, builders, contractors, and homeowners across North America. Based in our newest and most advanced stone wool facility in North America, located in Ranson, West Virginia, the channel marketing manager is the conduit between our customer and sales team. Working directly with our partners to develop programs that drive relationships and sales growth.

The ideal candidate will be an experienced marketing manager who is data-driven and entrepreneurial. This role will require creativity – building and executing flawless marketing programs for key customers in the consumer and professional building materials market.

To be successful, you must be a strong communicator, able to articulate your vision and collaborate effectively with both sales and marketing counterparts. You will need to develop clear marketing plans (both long-term and short) that have clear KPIs – linking to all steps along the customer journey to drive lead conversion. If you are a customer-focused, sales-driven, and organized, this is an excellent role for you.

This position reports to the Brand & Marketing Manager, NA (situated in Milton, On).

This is what you offer:

  • Minimum of 5 years' experience working in Marketing and/or Sales
  • Business Degree (Masters Degree an asset)
  • Experience working within the building materials industry a plus
  • Strong Leadership skills
  • Excellent organizational and data-driven analytical skills
  • Strong written and verbal communication skills and attention to detail
  • Comfortable working alone and collaborating virtually using digital platforms like Microsoft Teams
  • Experience working and high proficiency with digital marketing tools (Marketo, Google Data Studio, Dynamics CRM, Adobe creative cloud)
  • Ability to successfully manage multiple priorities and meet established deadlines in a fast-paced environment
  • Comfortable learning and understanding technical concepts
  • Demonstrated problem-solving and troubleshooting skills
  • Experience working with business systems: SAP is preferred
  • Experienced and high proficiency in Microsoft Office applications


If you recognize yourself in this opportunity, please apply, sending an English version of your resume.  


At the ROCKWOOL Group, we are committed to enriching the lives of everyone who comes into contact with our solutions. Our expertise is perfectly suited to tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity and flooding. Our range of products reflects the diversity of the world’s needs, while supporting our stakeholders in reducing their own carbon footprint. Stone wool is a versatile material and forms the basis of all our businesses. With approx. 10,500 passionate colleagues in 38 countries, we are the world leader in stone wool solutions, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for the process industry and marine & offshore. We encourage you to join our team!



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